December 2017 — March 2018
Big Asian
distribution company in Kyrgyzstan and Mongolia
Director of
marketing, procurement and logistics.
Product portfolio management (turnover more than $ 50 million, TM Mars,
Henkel, Nivea, GSK, Bungle, Bic, RB, Bubchen. ), annual negotiating with
existing suppliers, searching and negotiations with new ones. Control of large
contracts, marketing activity, price-structure, BDF. There are 14 brand
managers in subordination.
October 2016
— November 2017
Brand of wooden production.
Premium segment
Head of sales
Company produces furniture,
gift boxes from solid wood (oak, alder), premium firewood and kindling.
Restart of the well-known brand. Conclusion and positioning of the brand in Internet,
BTL activity. Initiation of the negotiation process with distributors for
petroleum stations, Modern Trade, large traditional retailers and Internet
hypermarkets. Assessment of the export potential and initiation of export
sales.
Participation in the purchase of timber and services. Hiring staff.
November 2012 — November 2017
Private business
Commercial
representative in Russia
Independent commercial representative, commercial agent and consulting
activities in Russia mostly with countries from South-East Asia. Market
research, negotiation with potential partners, distributors and retailers.
Non-conflict pricing know-how for all channels, BTL activities.
Started activity with the tenders on electronic trading platform (commercial
and government procurement) for Russian LLC "Allegro". Retail
products is carried out preparation for the start of sales (pricing, trade
policy, sales plans, selection of methods of development). As result of the
personal sales activity the monthly sales increased up to 25 %. During this
time I involved to cooperation leading Russian companies as Rosneft,
Gazpromneft, MTS, VTB Leasing, AFK Systema and regional state organizations, as
hospitals, tax offices, police offices, colleges and Universities.
August 2011 — November 2012
Aiu Group
Commercial
Director
Start-up. Creation and development of businesses and brands. Premium
segment. Sales management, market research, competitor activities analysis,
creation and development of relations with distributors. Sales and pricing
policy of the company.
National distribution created based on indirect sales. Goods are being
supplied to a number of federal and local retail chains (X5 retail group,
Azbuka Vkusa, Tabris, etc), big number of independent retailers.
The following channels have been developed and are in operation: HoReCa
distribution (East-West); restaurant chains (Kroshka-Kartoshka, Shoko), B2B
industries.
April 2010 — November 2010
C+P
Moebelsysteme
Head of Business
Development Russia
Start-up project of well-known German furniture and office solutions
producer. The steel furniture
and office partitions for business and leisure. Launched Russian based
site http://www.cpmoebel.ru
representing the company in Russia, develop contacts with architect bureaus,
fitness-equipment
distributors, taking part in planning the exhibition activities in Russia.
Searching for profile Russian
exhibitions. Building up all significant parts of distribution chain
(logistics, custom clearance, importers,
technical support, discounts). Was found the client for private label in
high-level segment of market.
Prepared the business-plan for 3 years, DPP 2,8.
December 2008 — April 2010
Evyap
international
Sales Director
Managing of sales and commercial activity of market leader. Trade-policy in
wholesale and retail channels. Modern trade activity: listing, share on the
shelf, facing, trade budget, fees, BTL activity & budget, prices and
mark-ups. Sales department staff policy: structure, recruitment, trainings,
rating, layoff. Researching and managing of master-distributor's activity and
trade policy.
Determination of regional activity for master-distributors and distributors,
regional sales, exclusive sales teams. Turnover is more than 90 mln USD. TM
Arko, Duru, Fax
August 2006 — September 2008
Royal Greenland
Seafood A/S
Representative
in Russia
Building of business processes to organize the system of distribution on
seafood frozen market both in retail chains and HoReCa(Sodexho, Global Foods,
Cyros,etc). Private label programs for importers (Agama, Tunaicha, 4 Seasons)
and retailers(Metro Cash&Carry, 7th Continent, X5 group,
Victoria). Optimization of assortment. Implementing of sales plans and
assortment development of world's seafood biggest processing company. Logistic
and customs assistance to new clients. The turnover raised from 7,5 to 13,5-14
mln. Euro. Company increase the share from 16% to 24% of the market.
July 2004 — July 2006
Bonduelle
RusTrade
NKAM, Regional
Retail chains manager (frozen vegetables)
Initiating and implementing through the channel sales and retail policy;
analyzing market situation, competitors; holding negotiations; sales planning
and analyzing; holding control over promo actions and trade-marketing
activities (BTL actions and analyze of their efficiency); organization of sales
channels; implementing reports system. Development of frozen vegetables on
regionals retail market. In co-operation with regional managers and
distributors I responsible for developing of frozen vegetables in retail chains
on the territory of Russian Federation (all chains, except their stores in
Moscow and Saint-Petersburg). It’s about 300 retailers for monitoring and 170
for business activity. I built up plans and organize sales. Reporting to
Commercial Director. Had 15 subordinates.
During the season of 2004-2005 we placed the assortment of frozen vegetables in
all biggest regional retail chains. The volume of sales increased in 700%
season 2004-2005, 300% season 2006-2007.
July 2003 — July 2004
Bonduelle
RusTrade
Manager on
internal audit
Audit of employees and distributors activity in regions of Russian
Federation and the countries of CIS. The correspondence
of all aspects of their work to the policy of Bonduelle. Fulfillment of their
plans, assortment policy. The operative decision of
problems connecting with promotion of production to the regions. Supervising
under the taking out of brands of competitors from our distributors in
wholesale and retail. I had 17 subordinates and report to Commercial Director.
January 2001 — July 2003
Bonduelle
Key account
manager
Creation of distribution network in Central Region (26 regions of Russian
Federation). Pricing, trade-marketing, training of the
personnel of distributors. I was responsible for all aspects of production's
promotion, searching of markets and searching
of distribution channels. I was response both for wholesale and retail sales in
my area. I had 3 regional KAM under my
management. Reported to Commercial Director.
November 1998 — January 2001
Nestle-Food
Retail chains
supervisor
Work on coordination of sales, assortment with key clients of Moscow and
area. The control of sales, position of kiosks,
coordination of an arrangement and assortment of shops( 700 kiosks in Moscow
and Moscow region).
February 1998 — September 1998
Expressprodservice
Head of
marketing Dept.
Development, the analysis and preparation for introduction of new projects
in the field of services, trade, manufactures. At the moment of my leaving Company
Ekspressprodservice was the exclusive dealer and service enterprise ' Samsung '
on trading automatic devices in the CIS and the dealer on food stuffs of other
companies.
March 1996 — November 1997
Baltika-Moscow
Marketing
manager
Carrying out of researches on an establishment of capacity and a share of
the market, the forecast of the market, pricing,
work with key clients (British Petroleum, Ramenka, the Crossroads), maintenance
and carrying out of advertising actions
(monitoring, carrying out and an estimation of efficiency of advertising
campaigns), conducting and protection of the
trademark 'Baltica', development of the budget on 1997, 1998.
About me
I have extensive experience in start-ups, development of distribution
channels (national and regional), the construction and correction of business
processes, crisis management in sales.
I would like to find a position in international companies in FMCG, B2B (food,
non-food, furniture, chemicals).
Expecting long-term cooperation.
Higher education (master)
1997
Orkla Brand
School
Brand-management, Brand-manager
1995
Moscow State
Academy of food Industries
Economics and management of agriculture enterprises, economist
1988
Moscow State
College of Legal Assistance
Office works and record management, Legal assistant
Languages
Russian — native
English — upper intermediate
Professional development, courses
2006
Sales to retail
chains
Bonduelle, *
2006
Motivation of
Personnel
Bonduelle, *
2004
Difficult
negotiations
Bonduelle, *
2003
ECDL
ECDL-Norway, *
2002
Time-management
Antares Training Group, *
2001
Effective sales
Bonduelle, *
2001
Effective
negotiations
Bonduelle, *
2001
Key account
management
Bonduelle, *
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