CV Pavlenko A

Alexander Pavlenko

Objective: Сhief Commercial Officer, Team Leader, Branch Manager

▪ Place and date of birth: December 01, 1983, Samara, Russia
▪ Married, two children

· 2006 Nordic training international: Active Sales Training

· 2007 ”Russian Canada training center of oil and gas technologies”, program “Solving of field-geologic tasks by GIS-methods”

· 2007 “Language link” schools of English: Certificate of achievement

· 2006-2009 Annual trainings and product certifications in Laverna-Samara ltd.

· 2012-2019 Participation in Mosbuild, Cersaie, SibBuild, AquaTherm exhibitions, “ETM” Forum on Electrical Engineering and Security Systems

· 2015-2019 Annual sales trainings in international companies Mercuri и Wilson Learning

· 2021 Mercuri International: «Product life cycle management», «Strategic marketing and brand management», «CatMan – Category management».

▪ 2001-2007 Samara State Aerospace University
Radio Engineering Department, Engineer Radio Technician

▪ 1991-2001 School №12.

April 2021 – present

Head of Local Department

Lapp Russia, a subsidiary of German cables provider

Duties:

Carrying out marketing research and promotion of products in Russia.

Organizing, coordinating, controlling the activities of department employees, monitoring the quality

of work with clients. Coaching. Participation in the formation of pricing. Analysis and monitoring of

the market in order to launch new products. Negotiating with production to improve relationships

and pricing. Control the budget allocated for the expenses and needs of the department.

Achievements: Developed sales of single cores to the planned targets. Started selling your product

in the largest construction marketplaces in Russia.

March 2015 – April 2021

Regional manager

Lapp Russia, a subsidiary of German cables provider

Duties:

Sales management in the region. Organization, coordination and controlling of five regional representatives’ activities: activity planning (exhibitions, presentations, seminars, meetings and negotiations), regional representatives’ work control in terms of correspondence with internal standards of client relations. Customer base development in the definite region. Marketing research and product promotion in the Volga Region. Monitoring and minimizing of account receivables. Financial reporting. Analysis of demand status and trends. Regional representatives coaching. Participation in the working groups on developing and improving of the internal procedures and processes.

Achievements: Provided stable KPIs implement in the region in the whole and each regional representative separately within 6 month. Built an effective sales team. Designed and protected a new partner price policy, which is still relevant in the company.

March 2012 – February 2015

Head of Product Management

M – Trade, ltd, - wholesale of European mixer taps

Duties:

Setting goals, task definition and execution control within the department of 9 employees. Payroll calculations. Involvement in developing of marketing materials. Merchandise trade matrix formation. Annual marketing planning. Building of the Customer base in SFD, PFD and the Caucasus from the ground up. Collection and processing of information in the respective area: monitoring, segmentation, market capacity. Outstanding receivables control. Negotiating. Training of customers’ employees. Contract drafting, contracting and support. Organization of customer’s sales locations. Preparation, execution and support of promotion activities. Financial reporting. Analytical work: market analysis, customer base analysis. Building of the sales promotion system in the region.

Achievements: Built up customer base and successfully negotiated with 115 clients. Provided stable KPIs implement in the region within 5 months

December 2011 – March 2012

Sales and Key Account Manager

AlfaStroy LLC, wholesales of building materials.

Duties:

Customer base development in Samara region. Key Account management in Samara. Sales target achievement, payment and shipment control, reporting, bonus calculating. Negotiating and contracting with key clients. Key account employee training.

Achievements: Expanded customer base by 50%.

July 2011 – September 2011

Regional Sales Manager

Biomed LLC, producing and sales of medicinal infusions.

Duties:

Cooperation with wholesale distributers in Siberian region. Building and development of customer base. Regional sales managers training. Sales target achievement, payment and shipment control, reporting, bonus calculating. Negotiating and contracting with key clients.

Achievements: Agreed to cooperate with distributers in Krasnoyarsk, Irkutsk, Novosibirsk, Barnaul.

April 2010 — April 2011 (concurrently)

Regional Representative

Dekart NPJSC, producing and sales of paints and finishing materials.

Duties:

Cooperation with distributor in Samara. Development of customer base in Samara region. Building of promotion and active sales system in the respective region. Sales target achievement, payment and shipment control, reporting, bonus calculating.

Key account negotiating and contracting. Personnel training.

Achievements: Agreement on cooperation with all key clients in Samara region was agreed.

March 2010 – July 2011

Regional Manager

LLC Skels, wholesales of shower cabins

Duties:

Customer base development in Samara region, the Republic of Tatarstan, Chuvashia, Mari-El, Kirov region. Contract drafting, contracting and support. Monthly sales planning. Organization of customers’ sales locations, employee training, reporting.

Achievements: Agreement on cooperation with all key clients in the respective regions was reached.

October 2009 – March 2010

Regional Manager

Novokor-Samara LLC (DekoSanPovolzhye LLC), wholesales of building and finishing materials, sanitary ware

Duties:

Collection and processing of information in the respective area: monitoring, segmentation, market capacity. Organization of sales network in the region. New clients attraction. Contract drafting, contracting and support. Planning of sales on monthly, season and annual basis. Organization of customers sales locations, employee training. Preparation, execution and support of promotion activities. Reporting, analytical work: market analysis, customer base analysis.

Achievements: Developed customer base in the Republics of Tatarstan, Bashkortostan, Udmurtia. Agreement on cooperation with key clients in the region was reached.

July 2006 – June 2009

Regional Manager

Laverna-Samara LLC, wholesales of building and finishing materials, Bathroom products.

Duties:

Collection and processing of information in the Republics of Tatarstan: monitoring, segmentation, market capacity. Organization of sales network in the region. New clients attraction. Contract drafting, contracting and support. Planning of sales on monthly, season and annual basis. Organization of customers sales locations, employee training. Preparation, execution and support of promotion activities. Reporting, analytical work: market analysis, customer base analysis.

Achievements: Developed customer base in the Republics of Tatarstan, Chuvashia, Mari-El, Kirov region. Achieved target sales growth for в 30%. Agreement on cooperation with key clients in the region was reached.

Summer 2005

Work in service sector in the USA

▪ Foreign languages: English (advanced)

▪ Advanced PC User: MS Windows, Word, Excel; Internet; E-Mail; 1С-Предприятие, SAP CRM

▪ Driving license: ВС

▪ Active, goal-oriented (result-oriented, self-motivated), Team player, strategic thinking skills.

▪ Reading, basketball (a player of “Samarametalloplast” team, five-time regional champion), football (a player of “Ohotomania” team, amateur league prize-winner), hockey (a player of “Neftyanik” team, regional champion).